• Shaqualyn Shedrick

How to Develop a Memorable Brand for Beginners

Updated: Dec 8, 2019

Lets talk about your brand kit. What is it, what goes in it and how do you develop it?

Brand, branding and brand identity are three very important factors in the development of your brand. Colors and fonts are also very important tools in your brand development.

Do you have a really good idea that will generate a steady and wealthy income? If yes, CONGRATULATIONS! But answer me this...

What is the story behind your brand? or idea What are your brand colors? What is your dominant color? What is the connection between the colors of your brand and your audience? Do you understand the psychology of the colors you selected for your brand?

If you're having a hard time answering these questions continue reading. We're about to dig into colors and why they're important to our brand!

Learn how I selected the colors for SHE ACADEMY :)

If you are a self made entrepreneur like myself you may have 1,001 ideas having a party in your mind so you may not know how to prioritize tasks according to the most demanding. It's so annoying, I know!

When developing your brand kit, colors and fonts are very important for your vision. No one likes looking at hard to read text or super bright colors. You'll always need a contrast.

When designing your website and other promotional material you want to make sure that you have the best color scheme to attract your audience. A nice dominant color to begin with will help distinguish variance from your background and focal points along the website. A color that is dominant will hold its hue despite its surroundings.

Have you ever heard of color psychology? What is it? What does it mean? What does it teach you? Why is it important when designing your brand?

Color psychology is the study of hues as a determinant of human behavior. Colors are important when telling your story. Every color has different attachments and emotions to it. Colors can be used to influence consumers' emotions and perceptions of goods and services.

SO how do you go about choosing the right color? I used HTML Color Picker to help me out. She Academy focuses on supporting and empowering teenage girls through activities that promote enhanced life skills during their transition to young adulthood. So as you can imagine, our dominant color is pink.

Pink is a sign of hope. It is a positive color inspiring warm and comforting feelings, a sense that everything will be ok. Pink calms and reassures our emotional energies, alleviating feelings of anger, aggression, resentment, abandonment and neglect. Good stuff right?! Now you can get a small understanding of why girls love pink so much. I found this info while researching the color psychology of pink, head over to to learn more about the color psychology of pink.

Image can be found at HTML Color Picker

Our dominant color is: #ff189f

Blog Background color is #ffd9e4

Through conversations, exercises and experiences with my mentees and group participants, I have learned to understand what is truly important to most teenage girls. They want to feel loved and encouraged, teenage girls want secure and genuine bonds that in turn shower them with love. They want you to be someone they can always count on. Us mentors hold alot of weight in their lives!

Lets take a closer look into the psychology of pink


Positive and Negative Traits 

Positive keywords include: unconditional and romantic love, compassion and understanding, nurturing, romance, warmth, hope, calming, sweetness, naiveté, feminine and intuitive energy.

Negative keywords include: being physically weak, over-emotional and over-cautious, having emotional neediness or unrealistic expectations, being naive, immature and girlish, lack of will power and lack of self worth.

The Color Pink Represents

Unconditional love: Pink relates to both unconditional love and romantic love.

Compassion: Empathy and understanding are the fuel for pink's nurturing.

Nurturing: Pink is both the giving and the receiving of love, understanding and respect.

Hope: Pink inspires the possibility of a positive outcome.

Effects of the Color Pink

Calming: Pink calms our emotional energies.

Non-threatening: Pink lacks any aggression or anger, although the deeper pinks can be more assertive and confident.

Affectionate: Pink offers warmth and tenderness to friends and family.

Caring: Sensitivity and tender loving care relate to pink's feminine and intuitive energies.

Immature: Pink is the color of the sweet young girl, before life's experiences take over.


You want to keep a legible font clear enough to read throughout your web page and on business cards. There are sources such as Google fonts and that have hundreds of fonts for you to choose from. You want to absolutely stay away from scripted fonts as the main body of text on your webpage. It is overwhelming to the eye.

There are some website creators that allow you to download fonts and use them on your website, unfortunately for me doesn't give me that option.

So how did I choose the fonts for this blog post? First things first, Make sure you are editing your site to make these changes.

1. Click on your Blog Post

2. Right click and select "Settings"

3. Click "Design" then "Post"

4. Click on the different font headings and select the font and colors of your choice!

Here are the fonts I have selected for our Blogs

Title/Heading- Work Sans Extra Light Size 52 Color # 8B143C

Subtitle T1- Pacifica Condensed

Subtitle T2- Marzo

Paragraph- Proximanna

The fonts give me "lady" vibes lol, Neither of these fonts are yelling at you. They are easy on the eyes and create a balance in your brain while reading.

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